Thai Gold
Among the Canadian Chinese market, the Thai Gold brand has set itself to be the benchmark among quality fresh frozen shrimp, and up until then, their products catered to the uncooked foods market. When they decided to explore the growing market of pre-cooked foods, we collaborated on developing a pilot product of pre-cooked sauté shrimp that would attract young buyers that had little to no time for an option of quality home cooked meals.
