ErthCOVERINGS
ErthCOVERINGS is a natural stone veneer company used for interior decoration of houses, offices, and retail spaces. When I started collaborating with them, their main clientele were industry individuals that were designers or contractors, but the had aspirations to open up the market to consumers like you and I. My involvement in the project was to develop consumer friendly print collateral that was both attractive and informative. Without sacrificing or duplicating separate marketing collateral, the challenge was to develop a visual strategy that was both visually stunning for consumers, but also technically informative enough to retain the needs & requirements of designers and contractors.
