To begin with, I’m Jonathan Li, but if you’d like, you can call me Jon. I’m also the designer of this site among other projects, but most of all I just like being ‘creative’. I’m originally from Toronto, Canada, but now reside in Hong Kong. I help develop, create and execute creative projects throughout various industries. I stress the word “creative”, mostly because my passion of design has extended into multiple areas of creation, and so I’ve worked on developing branding & identity, websites, print projects and social marketing.

You might call me a scatterbrain, but I believe that these days it’s all about being a specialist in a multitude of things, and these are really the strengths that I work in and with on a daily basis. If you decide to follow my blog, or even Twitter, you’ll witness first hand where my strengths & interests lie. Hope to see you there, and don’t be a stranger and say hi!

Most of all, I believe that all design should be strategic, and that it should be both memorable and beautiful.

This is my Craft.