Flyers and the like…

I see everyday hundreds, if not thousands of flyers being passed out by individuals as employees or representatives on the street and not once have any of them caught my attention to want to take one and digest it’s contents. Why hasn’t anyone thought about how much of a waste of resource it is financially and how poorly time is spent for an employee to just stand on the street passing out often meaningless sheets of paper to people who just don’t want it? I know friends who actually take them off their hands as a sympathetic gesture but are really never interested in learning about what’s being offered. So why are businesses still spending their hard earned money on this type of marketing?

Design it better? Think of better content? I’d say invest some money into more creative endeavors that might resolve into having someone still stand there to pass it out, but at the very least make that product attractive to the people that matter. In a world as fast as ours today, we’ve only got 5-8 seconds to convince someone to stay on our website! Yes, someone sitting there with no where to go physically will only give you 5-8 seconds of focus before moving on! So what makes anyone believe that the passerby who’s rushing off to their next meeting or to work will stop for that split second to pick up your flyer?

Make yourself bright, have your representative cheerful, but above all be enthusiastic! The world is a weird place these days and anything goes, why not attach a chupa chup to your next flyer you pass out so people would actually spend an extra second more to what you have to tell them?